Hey there! We've got a TikToker working with Dove and Better Help, changes on YouTube, and MORE!

Let's get into it! 👇

2-Page Media Kit That Landed A Brand Deal With Dove 💰

Jorge Alvarez started posting mental health-related content on TikTok last April because he saw a lack of Latinx representation within the space. Today, Jorge has racked up nearly 135,000 TikTok followers.

A month into his TikTok journey, Jorge attended a 30-minute pitching and brand collaboration session hosted by Lisette Calveiro. After that, he was on his way to making more than $30,000 in brand deals, working with companies like Dove and Better Help.

See his 2 page media kit below... ⤵️

One important thing to note about Jorge's media kit is that he doesn't provide rates. He said in an interview with Insider that "you shouldn't put rates on your kit because you could be limiting yourself, and brands might not be open to negotiating," he said. "It's better to let them show their hand first and see what they're willing to offer."

So, if you're looking to land 4-figure deals with house-name brands, create a media kit similar to Jorge's, don't provide a specific rate, and reach out to any and all brands that have a similar target audience as you. You got it!

What's New At YouTube This Week? 🤔

YouTube released their weekly Creator Insider update video revealing some upcoming updates. Here they are:

1. Creators will now be able to use 15 - 60 seconds from Audio Tracks in the Shorts Library.

2. Shorts content will now be available on TVs

3. YouTube is experimenting with the ability for creators to start using quizzes in their community posts.

4. Creators will be able to edit image posts with filters, text, and stickers.

Watch the full update video here.

Quick Clicks 💻

• Charli D'Amelio wins Dancing with the Stars

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• Ludwig raises $300,000 for charity during a subathon

• Tumblr attempts poaching ex-Twitter employees

• The creator economy is the the future of the economy

Creator Advice Of The Day 📝

Don't want to pop out to Twitter. No problem! Here are Thomas Frank's 5 ways to level-up your videos:

1. Invest in good audio

2. Pay attention to framing

3. Get clear on THE PURPOSE of each video

4. Invest in lighting and set-decoration before you spend tons of $$$ on cameras and lenses

5. Try adding some subtle sound effects to your videos

Creator Meme of the Day 😂

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