Mornin' creators! We've got some mind-blowing stuff in today's post. We're talking algorithms, LinkedIn influencers, Mr. Beast, and OnlyFans.

Now, let's get into it! 👇

Creators Have A Complicated Relationship With Algorithms 💔

What's happening? Creator economy company Patreon recently published a blog post exploring the relationship between creators and algorithms. In a survey of more than 1,500 creators, Patreon's main finding was that a large number of creators (70%) feel "screwed" by big tech platforms because of their algorithms. The majority of creators surveyed (60%) depend on these same platforms to showcase their content. So, what can creators do to be less dependent on the social media giants and their algorithms? We'll get to that shortly!

Why all the hate towards algorithms? Well...

• 73% of creators surveyed said they create content specifically for the algorithms to push it to more viewers. AND they hate that they have to do this.

• 75% say they feel punished by the algorithms when they aren't publishing content consistently.

• 40% say they have trouble understanding how the algorithms work and that they feel the algorithms never pick up their content.

So, what can creators do to rely on algorithms less?

1. Join Patreon or a similar membership site, where your audience can pay you a monthly fee in exchange for access to exclusive content or other perks. If viewers pay you $10/month and you have 500 paying members on Patreon, you'll be making $5,000/month. The numbers add up quickly. AND this extra income will give you a little more flexibility with the content you choose to create and allow for less reliance on YouTube or other platforms pushing your content to more viewers in order to get ad revenue.

2. Go the TMG Studios route and bring your content to your own website. TMG Studios is a media brand started by Cody Ko and Noel Miller, who host an extremely popular podcast and YouTube channel titled, "TMG." They brought their content and other podcasts that their brand produces to their website, where fans can pay $10/month for access to their community and unlimited content. You might not have millions of fans to funnel to your site, but you can repurpose your YouTube videos into blog posts and house those on your website. You can be creative with how you do it, but having a website that you own and isn't at the mercy of any algorithms is an important long-term play as a creator.

3. Explore other social media platforms. By diversifying the platforms, you can not only develop more consistent income streams and reach more viewers, but also achieve more stability to focus on what you want creatively.

4. Collaborate with other creators for exposure to other audiences (that isn't a direct result of the algorithms). 85% of creators are interested in building relationships with other creators.

LinkedInfluencers Part 2 🤳

What's going on? LinkedIn is launching its second creator accelerator program after the first one got a lot of buzz in January 2022. Instead of creators with more widespread niches, LinkedIn is targeting tech influencers this time around.

Why would someone do this? There are 3 major perks. Creators will receive a financial grant of up to $12,000. They'll get early access to LinkedIn creator tools. AND they'll receive coaching from LinkedIn's creator manager team, which includes Sherrell Dorsey (CEO of The Plug) and Colin and Samir (from Colin and Samir).

So, who made the cut? 120 total influencers got chosen. A few of them are:

• Jim Louderback - former CEO of VidCon

• Pete Cashmore - founder of Mashable

• Reed Duchscher - CEO of Night and manager of Mr. Beast and Dude Perfect

• Nikita Gupta - senior technical recruiter at Uber

• Bill Young - head of games at Twitch

Quick Clicks 💻

• TikTok creators are reinventing restaurant reviews

• How TikTok's algorithm made it a success

• Spotify reaches 195 million paid subscribers

• Elon Musk plans to close the Twitter deal by Friday

Mind-Blowing Stat of the Day 🤯

At a recent fintech conference called Money 20/20 in Las Vegas, the CEO of OnlyFans - Amrapali Gan - announced that OnlyFans creators have earned $10 Billion since the subscription app was launched in 2016.

Mind-Blowing Tweet of the Day 🤯

What would you do with an extra $150 million to create content? 🤔

Hit reply and let us know what you thought of today's Viral Post.