Hey there! It's friday and we got the Friday Four coming your way. For those who are new here, it's when we take four pieces of content - one YouTube video, one tweet, one TikTok, and one podcast - that we believe will provide valuable insights, inspiration, or education.

As always, feel free to share your feedback or any recommendations for content by hitting reply!

Let's get into this week's picks! 👇

The Friday Four 🖐

One Tweet 🐦

This is basically a free YouTube algorithm masterclass. There's probably $1,000+ of value in this Twitter thread... 👇

This thread goes into detail on things like the YouTube Funnel, impressions, click-through-rate (CTR), average view duration (AVD), watch time, and everything else you need to know about YouTube analytics.

One YouTube Video 📺

This is a long video, so watch it in parts. BUT it's a necessary one to watch for any video creators... 👇

Here are the 5 YouTube trends of 2023 discussed in the video:

1. Go all in on Shorts and vertical videos

2. Embrace AI in your content creation process

3. Video podcasts will become more saturated

4. Search-based content and video SEO will become important again

5. Be vocal about your values

One TikTok 🤳

In 2023, people will be looking for depth again - meaning they'll be looking to connect with the content creators they're watching. This is why we've said in the past that we believe vlogging will come back in a way that we haven't seen before. With all this short form content, people are lacking connection with the creators they watch.

Watch the TikTok here.

One Podcast 🎙

HIBT Lab! MKBHD: Marques Brownlee

Marques Brownlee is a YouTuber that goes by MKBHD, with more than 16 million subscribers and over 3 billion total views. In this podcast, he discusses how he started, why he made his first videos, how he kept going after only having 78 subscribers after posting 100 videos, and more.

He reflects on how he turned a love of tech into millions of subscribers, billions of views, and a lucrative, sustainable business.

Listen to it here.

Happy creating this weekend! 🎉

We'll see you in 2023! 🎊