Hey there! The year is coming to a close and we want you to be prepared for YouTube, TikTok, and Instagram growth in 2023! So, we are sharing the best videos out right now helping content creators grow on the 3 major social media platforms.

Let's check them out! 👇

YouTube (Brought To Us By Vanessa Lau)

Here are some key takeaways:

• Know EXACTLY who you're creating content for (at 6:48 Vanessa lays out exactly how to do this).

• Title, thumbnail, and hook are the 3 most important parts of any YouTube video (at 26:26 Vanessa lays out a great framework for creating effective hooks).

• Before starting to create any video, make sure to choose the main takeaways that you want any viewer to leave with. Anything in the video that doesn't add value to these takeaways should be removed.

• Have a few filming spots within your home or wherever you plan to create content. Lighting is most important in these areas (at 37:02 Vanessa lays out exactly how to do this).

TikTok (Brought To Us By Robert Benjamin)

Here are some key takeaways:

• The number one thing that matters on TikTok is whether or not TikTok has an audience for your videos (this is explained well at 1:33).

• Watch time is the most important factor when the TikTok algorithm analyzes your videos and decides whether or not to push them to more users.

• Search is by far the biggest opportunity on TikTok right now (see 5:23).

• Reaction content within your niche is also an amazing opportunity on TikTok (Robert discusses this in detail at 6:57).

Instagram (Brought To Us By Virginia Kerr)

Here are some key takeaways:

• The ideal number of Reels posted per week is 5-7 (find this at 2:13).

• Use a variety of shots and locations in your Reels so that you don't bore your viewers.

• Don't assume that people have seen your previous content. If you want to grow, create content assuming that you are talking to new viewers for the first time (this is explained well at 7:48)

Quick Clicks 💻

• Is content creation better as just a hobby?

• Pottery is the next TikTok thirst trap

• The Funk Bros are building a theme park

• Elon Musk outlines the new Twitter 2.0

• 3 ways to supercharge your LinkedIn growth

Meme Of The Day 🤣

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