Hey there. Today we're talking about creators with hundreds of thousands of followers, like Paddy Galloway, teaching people how to be successful on YouTube and creators, like Michelle Serna, getting fired for creating content in the workplace.

Let's get into it.👇

Paddy Galloway's Guide To 100,000 YouTube Subscribers 📺

Who is Paddy Galloway? Paddy Galloway is a YouTube strategist who has worked with some of the top creators, including MrBeast and Preston. Not only does he teach others how to be successful on YouTube, he walks the talk with over 400,000 subscribers on his main channel.

Paddy's tips for success. Paddy advises YouTubers with millions of subscribers and billions of views and his top 4 pieces of advice to them (that you can now steal) are the following:

1. Focus on both Shorts and long-form YouTube videos

2. Stick to your niche

3. Focus on views more than subscribers

Let's dive into all 3.

Paddy's recommended release schedule. While it's most important that you just start getting content out there, Paddy recommends a posting schedule that includes both Shorts and long-form content. He says that the ideal YouTube posting schedule includes two of each per week for a total of 4 videos per week.

The perfect content to create. According to Paddy, the perfect content to create will be different for all beginning YouTubers, but in order to be successful on the platform, all content must be narrowed down into a specific niche. The more specific, the better at first. Once you have an audience, you can start to expand into other areas of interest.

Subscribers don't matter as much as you think. An amazing quote from Paddy's interview with Business Insider is that "subscribers aren't that important, but they are a nice fantasy metric that people do care about and brands do care about... I get roughly the same amount of views per video as I did when I had 100,000 subscribers, but now I have 400,000." Quit worrying about subscribers and start focusing on getting views. How do you do that? By creating content people want to watch.

When Creating Content Gets You Fired 😡

The day in the life tech creator trend. There's a new trend of "Day in the Life" videos on TikTok showing the oddly undemanding lives of big tech workers. The day in the life of a 20-something Uber product manager will start with a visit to the coffee shop, then a 15 minute meeting leading to a 3 hour free lunch, another 15 minute meeting, and then a visit to the masseuse on the third floor before heading home early on a Monday. I'm not exaggerating.

Here's a solid example for you... 👇

These videos get traction. There are tech creators who are raking in millions of views showing the behind-the-scenes of their professional lives. Take Chloe Shih for example. Content like this draws attention from a lot of viewers not only because it looks like their jobs aren't too difficult (while the pay is quite high), but because the creators seems to love what they do on a daily basis. This is contagious for the viewer. The comments on all videos like this consist of questions like, "is your company hiring???" and "I wish I could work there." So, good press for the company right? You would think and you are right.

When you share too much. The only time it's not good press for the company that the tech creator works for is when private information, like internal documents or employee meetings, is accidentally revealed in the content. This is what happened to Michelle Serna, when she uploaded a short video to TikTok showing coffee she had spilled early on a Monday morning. What she didn't realize is that a company meeting could be overheard on her computer in the other room. The very next day, she was fired for negligence.

Quick Clicks 💻

• Twitter debut's Link Spotlight for professional accounts

• How TikTok took over the internet

• YouTube releases its October Creators on the Rise

• How to maximize efficiency as a content creator

• Amazing tips for aspiring content creators

Creator Adivce of the Day 📝

Which will you be? 🤔

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