Hey there. Want to get more clicks on your YouTube videos (and videos on other platforms)? OF COURSE you do! We all do! AND we all are about to learn some ways to do just this today!

Let's dive right in! 👇

Getting Viewers To Click Is Hard... Try This 👀

 What's happening? The average attention span is 8 seconds, so if you want a viewer to stick around for your whole video, you have a total of 8 second to hook them. BUT hooking your viewers is a topic for another edition (so make sure to stay subscribed) because before you even get that 8 second opportunity, you need an intriguing video title.

So let's look at some awesome video titles and how you can follow a similar formula for titling your videos and increasing views.

1. Formula: How (Powerful Entity) Works In 2022

How You Can Use This: You can use this title in any niche. If you're a music producer, you can have a video titled "How FL Studio Works in 2022." If you're a data analyst, you can make a video titled "How Excel Works in 2022." This works for any powerful entity that people care about within your niche. This is also a timeless title - it works in 2022, will work in 2023, 2024, and so on.

2. Formula: We Tried (Trending Product)

How You Can Use This: Think about products that your audience CURRENTLY has an interest in or may have interest in in the future. If there are different styles, sizes, or editions, you can try all of them and that may entice more viewers. An example might be "I Tried The iPhone 14 Pro Max" if you're a technology creator. "We Tried (Trending Product)" can be changed to "I Tried (Trending Service)" or whatever makes sense for your audience.

3. Formula: The 7 WORST (Thing Everyone Does) In Your 20s

How You Can Use This: Change "Purchases To Make" to "Places To Go" or "Places To Live" or "Foods To Eat" or whatever fits within your niche. Change "WORST" to "BEST" and you have double the content AND amazing titles.

Recap Of YouTube Shorts Event In London 🎥

What happened? The YouTube producer for Ali Abdaal and Joe Pompliano, Jamie Whiffen, attended the YouTube Shorts event in London on Tuesday and provided a recap of the event on Twitter.

Here's what's important for creators.

Long-form content is NOT being thrown to the side. Remember when everyone was telling you to create your own seperate Shorts channel? Well, forget that advice because YouTube is now pushing long-form videos from a creator to viewers of that creator's Shorts and vice versa.

Shorts + long-form = more channel growth. During the event, a slide read "With the launch of Shorts, channels uploading both Shorts and long-form are seeing better overall watch time and subscriber growth relative to those only uploading long-form."

Your channel will look a little different soon. The new YouTube app UI will separate long-form and short-form content on your YouTube channel. Here's what it will look like... 👇

Let's talk money. YouTube revealed a bit more about how creators will be able to monetize Shorts.

1. Ads will run between Shorts appearing in the Shorts Feed. No ads will display on top of or on the side of any Shorts.

2. Every month, they'll pool the revenue generated by these ads, using it to reward Shorts creators and cover costs for music licensing.

3. Creators will keep 45% of their allocated revenue, distributed based on their share of total Shorts views.

Final thoughts. YouTube is looking more an more like TikTok, as Shorts are starting to gain popularity with about 30 billion views per day. If YouTube can get monetization down before TikTok, they'll have a strong enough incentive to bring more creators to the platform. We'll see soon enough!

ALSO, go show Jamie some love for gathering this information all the way from London!

Quick Clicks 💻

• The X Games may be moving to YouTube, Twitch, and other streaming platforms

• How to craft the perfect YouTube video

• Streamer makes $360 million with online gambling streams

• The 5 behind-the-scenes stars of the creator economy in 2022

• TikTok launches "TikTok Academy" - a marketing education platform

"Let That Sink In" 🚰

Elon Musk has arrived at the Twitter HQ with around 48 hours left in the judge-mandated timeframe to finalize his purchase of the company for $44 billion. He's definitely looking like he owns the place in this video and that likely will be the case. We'll find out soon...

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