Hey there. It's a good day to be a creator BECAUSE things are looking up for the creator economy!

Now, let's discuss why! 👇

Meta Released A Report On The Opportunities Within The Creator Economy 💰

What happened? Meta recently released a new report on the Creator Economy and the opportunities within.

The key findings. While the full report is 32 pages long and ripe with information, here are the major takeaways... ⤵️

• The creator economy is forecasted to generate over $100 billion this year

• Up to 60 million Americans now make up the "Creative Class" - that's about 40% of the national workforce

• There are an estimated 300 million creators globally

Here's the problem. While the numbers above sound amazing and there is surely A TON of growth within the creator economy and interest in becoming creators, the average annual creator earnings are a bit skewed:

Less than 35% of creators are making more than $25,000 per year. The report states that “the Creator Economy follows this general pattern. Its superstars - like PewdiePie, MrBeast, Ryan Kaji (of Ryan’s World), and Khaby Lame - can make eight figures a year and bring in as much as $2 million for a single post. But they are exceptions that prove a rule.”

While Meta confirms that the majority of creators are driven by intrinsic rewards, it also addresses the need for a more equitable system to guarantee that more creators are paid for their efforts. The number of creators who are rewarded for their work has grown over the last 5 years and seems to be trending upward.

So, what's the fix? Meta suggests a few ways for the industry average earnings to increase per creator... ⤵️

• Improved creator tipping and subscription models

• Algorithmic amplification of less-established Creators

• More direct funding for less-established Creators

• Facilitating collaborations between more and less established Creators

Changes For Creators On YouTube 👀

 What happened? The Creator Insider YouTube channel released a video highlighting 4 new changes being added to the YouTube platform for creators.

Super Thanks push notifications. From now on, video content creators on YouTube will be able to receive push alerts for Super Thanks through the Studio mobile app. Make sure to have comment notifications turned on for this new feature.

Search Insights are expanding to new languages. Search Insights is a tool within the Analytics tab of YouTube Studio that helps creators research what viewers are searching for. Before this update, the feature was available only in the English language and in the United States, United Kingdom, Canada, and India. BUT now the feature will be available for desktop users in Korean, Japanese, Hindi, and more languages.

Channel Navigation Tab is on the move. The channel navigation bar is moving below the channel profile so that anyone visiting the profile will have access to complete information about the creator from all tabs.

Creator Music is rolling out in the US in the coming weeks. Creator Music will allow creators to get a license for songs directly from YouTube, like when you add music on TikTok. So creators can now actually use popular songs without getting a copyright claim.

Quick Clicks 💻

• Patreon rolls out its video hosting feature

• Mr. Beast's 3-part framework for rapid growth

• Logan Paul plans to fight Andrew Tate

• Paywalled videos are coming to Twitter, apparently

Creator Advice Of The Day 📝

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