Happy Monday! Hopefully you had a productive weekend creating. If you didn't, that's alright because we're here to get you motivated to create and keep you informed so you know what the hell's going on in the creator economy.

Now, let's get into the good stuff! 👇

The Creator Economy Is Poised To Thrive 📈

What happened? Adobe recently released a study on 5,350 creators titled Monetization in the Creator Economy, which revealed some pretty mind-blowing stats.

The findings are wild. The first crazy stat from the study is that almost half (48%) of creators earn money from creating. Over 75% of those have started monetizing within the last year. 8 in 10 creators intend to make more money in the next 2 years creating than they did in the previous 2. Adobe confirmed that content creators have the right thought process here, stating: "The creator economy shows no sign of slowing down and will thrive in the next two years in global hot spots including Brazil, US, Spain, and UK."

Creators are getting paid. The sources of financial compensation for monetizers - those who earn money from their creative activities or social postings - are evenly split between promotional revenue (i.e sponsorships, ad revenue, affiliate revenue, and other partnerships) and selling direct-to-consumer (i.e. merch, courses, products, mentorships, etc.).

Some more (but not all) interesting findings. The study showed that:

• 49% of Gen Z Monetizers would rather start their own creative business than go to college

• Monetizers are earning ~6x more than the US minimum wage across all activities measured

• Gen Z Monetizers are earning higher hourly rates than other generations of Monetizers (sorry millennials)

Check out the entire study here.

TikTok's Livestreaming Push 🔴

What's happening? With every other platform racing to catch up to TikTok in the short-form video game, TikTok is putting all of its efforts toward dominating the livestreaming game. BUT their play is less like Twitch and more like QVC.

Here's the deal. This apparent new focus is highlighted in a recent post by Semafor, which details TikTok's hopes to bring its live shopping experience (which is killing it in China) to the United States. The feature is called TikTok Shop. While there hasn't been an official announcement by TikTok, there have been a number of U.S. TikTok Shop Partners who have recently posted job listings for livestream shopping hosts in California, New York, and New Jersey.

TikTok Shop has already been rolled out in the UK, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, and Singapore. It will soon expand to its 100M+ users in the US.

What does this mean for creators? A potential new revenue stream. If you are comfortable livestreaming and showcasing products to your audience, this may be a nice way to bring in some extra revenue.

TikTok won't be pumping the breaks on short-form video anytime soon, so if you are a TikTok creator who is NOT interested in livestreaming, no need to panic.

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Content Advice of the Day 📝

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