Hey there. Getting money seems to be the theme this week so far. Could it be because of the $1.9B Powerball jackpot? Maybe.

More likely it's because TikTok started paying out creators in the Pulse program and YouTube officially announced when Shorts monetization goes live.

So, let's dive right in! 👇

TikTok Disappoints Creators With It's First Ad Revenue Payouts 😟

What happened? TikTok has started paying out ad revenue to the first creators in its Pulse program. For those that don't remember the TikTok Pulse breakdown last week, it's the platform's new ad revenue sharing program in which creators with 100K+ followers will receive a 50% split of ad revenue. According to Business Insider, the payouts so far have been extremely underwhelming.

How much is TikTok paying out? According to 7 creators, the RPMs (revenue per 1,000 video views) ranged from $3 - $8, which is comparable to RPMs seen on YouTube and other platforms.

So what's the problem? A LOT of the views creators are getting don't seem to qualify for Pulse earnings. Forrest Dump, a TikTok creator with 350K+ followers posted videos in the past 30 days with hundreds of thousands and even millions of views. However, only 8 total views (yes, you read that right) were monetized, bring in a couple pennies for the month. This seemed to be the most extreme case, but no creators in the Pulse program seemed to receive any sort of livable income.

Should all creators flock to YouTube? Despite the disappointing creator payouts, it's too early to give up hope. This was the first month for TikTok Pulse and it's pretty evident their still testing things out. As things get going, more advertisers should come to the platform and more revenue will be paid out to creators.

The 7 creators that shared their earnings with Business Insider all seemed optimistic about the future of TikTok monetization.

Shorts Monetization Confirmed For February 💰

What's happening? YouTube announced on Monday that Shorts Ad revenue sharing will begin on February 1, 2023.

What does this mean? Creators will soon be able to monetize their Shorts and it'll work like this... ⤵️

1. Ads will run between Shorts appearing in the Shorts Feed. No ads will display on top of or on the side of any Shorts.

2. Every month, YouTube will pool the revenue generated by these ads, using it to reward Shorts creators and cover costs for music licensing.

3. Creators will keep 45% of their allocated revenue, distributed based on their share of total Shorts views.

How do you qualify for Shorts monetization? You have to be accepted into the YouTube Partnership Program by meeting one of the following requirements... ⤵️

• 1,000 subscribers and 4,000 public watch hours in the last 12 months

• 1,000 subscribers and 10M public Shorts views in the last 90 days

Do all your previous Shorts views count? Unfortunately, no. Your YouTube Shorts views from last month on will count toward the 10M required views for Monetization. This means if you aren't already in the Partnership Program and want to get monetized, don't wait until February to get started!

Quick Clicks 💻

• Casey Neistat crowdsources footage from followers for upcoming video

• YouTube Shorts is coming to a TV near you

• A new survey shows how popular TikTok is with teens

• OpenSea plans to enforce royalties on NFTs

• Instagram rolls out in-app post scheduling

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