Mornin' creators! Today we're talking about the top TikToks of 2022 and Instagram's trend predictions for 2023. Why? Because we want you to know what's worked and stay ahead of the game for next year.

Let's get into it! 👇

TikTok's Biggest Moments Of 2022 ⏮

What happened? TikTok released the biggest moments of the year in their "Year on TikTok" report.

From a giant chocolate giraffe, to Rosalía chewing gum, to a viral remix of "Corn Kid," the list is full of hilarious and mind-blowing TikTok bangers.

But there's one thing that stands out: the view counts of the top clips aren't as high as in previous years. The videos on the list have still gone insanely viral, but they're curated. So, that's kinda strange. Why TikTok wouldn't just list the best performing videos of the year is above my pay-grade.

How creators can benefit from this. This list is interesting because it shows what's been successful on TikTok over the past year. While trends are always changing and what worked this year might not always work next year, if you can take things from these top videos and incorporate them into your content, you'll win on the platform.

Check out the full report here!

Instagram Predicts Upcoming 2023 Trends 👀

What happened? Instagram has released its 2023 Trends Report, which aims to highlight the top rising shifts for the coming year among Gen Z users based on usage insights, survey data and more.

The report highlights five key trend areas:

• Recycle, Reuse, Reconstruct

• Taking Action

• Climate and Expressive Beauty

• Alt Takes On The Metaverse

• The Financial Renaissance

The report notes that in 2023, more members of Gen Z will use their dollars to support causes and communities, over half of Gen Z social media users plan to get fashion or beauty inspiration from digital avatars or influencers, and 2 out of 3 Gen Z shoppers plan to buy skincare or beauty products that protect against extreme weather and sun. It also notes that more than half of Gen Z respondents said they plan to DIY their clothes in 2023. Another interesting finding is that Gen Z audiences are looking forward to in-person event.

What does this mean for creators? A lot. As social causes seem to hold more weight with younger audiences, it may make sense to start talking about some that you care about. If you create fashion content, DIY clothing seems like it will be in next year. If you have an audience that concentrated in one area, maybe organizing an in-person event would be a good move.

There is a lot to take away from this report and you can see the whole thing here. What's most important is that you take the potential trends of tomorrow and start to incorporate them into your content strategy today (in any way that makes sense for you). Stay ahead of the curve!

Quick Clicks 💻

• Meta adds new creator monetization options for the Holidays

• Twitter drops Moments from the platform

• Twitch features Pokimane and Ninja on Time Square billboards

• YouTube gives creators an inside look at its Community Guidelines

Creator Advice Of The Day 📝

Hit reply and let us know what you thought of today's Viral Post.